Communications, Marketing & Insight

Communications, Marketing and Insight


Communications, Marketing and Insight will report into the new Director of Communications and Engagement. This role is in recruitment as part of preparations for the new strategic plan delivery July 2022 to June 2026.


The teams are currently managed by Christine Milburn, Interim Head of Communications, with each department leading on different activities and working together to deliver significant projects and programmes. Christine reports to the SLT team.

Communications

luu.communications@leeds.ac.uk

  • VACANT - Communications Manager

  • Dan Nicklin - Content and Social Producer

  • Jess Parker - Content Assistant (until Oct 22)

  • Katie Deavall - Content Assistant (until Oct 22)

  • Louis Balmer - Content Assistant) (part-time until Aug 22)

  • Katie Gleeson - Copywriter

  • VACANT - Copywriting assistant*

  • Emily Merrill - Social Media Content Coordinator

Marketing

luu.marketing@leeds.ac.uk

  • Georgina Hullah - Marketing Manager

  • Giulia Miccio - Marketing Project Co-ordinator

  • Cerys Jones - Marketing Assistant (until Jun 22)*

  • Hannah Forrest - Junior Graphic Designer

  • Nhat Minh Nguyen (“Matthew”) - Student Designer (until Jun 22)*

  • Jemima Aldous - Student Designer (until Jun 22)*

Insight

luu.research@leeds.ac.uk

  • Ela Hollies - Marketing Manager (until Oct 22)

  • Jody Wong - Data and Insight Coordinator

  • Ria Dhawan - Insight Assistant*

  • An Nguyen - Insight Assistant*

*Indicates student roles

Who does what?

Marketing

Marketing is focused on supporting projects that span or require activity from marketing, communications and/or insight. As part of our remit to engage members and move away from broadcasting information, Marketing will challenge your thinking about what you think you need and focus on what you’re trying to achieve, to find the best way of delivering your aims.

With sustainability, accessibility and inclusivity built into all of our work, expect us to query requests for posters and PDFs and redirect you towards multimedia approaches, with activities that will attract student interest and/or purchases, as well as opportunities for conversations, while building LUU brand awareness.

Requests should be submitted VIA ONLINE FORM

This will import your information into our job booking system. Using the form will save time and help us allocate your work, as appropriate, across the wider team. Alternatively email luu.marketing@leeds.ac.uk and Georgina or Giulia will be in touch for more details as necessary.

Ela is working on a range of projects working with the University, until October 2022, such as Open days, Welcome all year and supporting the roll out of the Strategic Plan 22/26 campaign. Please contacted Ela directly regarding any of these projects: e.hollies@leeds.ac.uk

Communications

Communications is focused on generating and creating content for our main engagement platforms - website, email, social media and digital screens - all with an aim of engaging current and future students. Written, image and video content is produced by this team, regardless of the project and, like Marketing, we will focus on your objectives, encouraging you to think about what you want students to think, say, feel or do. We’ll then help you develop ideas to deliver this engagement.

Managing schedules of content for all our main channels, we work to deliver improvements to student engagement (see below) planning day to day, campaign and project work as far ahead as possible. We do a lot of great stuff across LUU, but can end up making it difficult for students to connect with us because we end up competing with ourselves for visibility. Get in touch as soon as you can with any ideas and we’ll see what else might be happening at the same time, make suggestions we think might give you more engagement opportunities and some examples of ways we can help.


Email your requests to luu.communications@leeds.ac.uk and they will be triaged to the right person who will then get in touch. Christine, Dan, Emily and Katie all have access to this inbox so they can support if you need something urgently.

Insight

Insight is central to the delivery of all of our activities. By capturing an accurate and strong understanding of our students and what they think, feel, say and do, we can develop plans to influence their thinking, actions and behaviour.


The Insight team is a starting point and an end point for many projects, enabling us to assess the success of any actions and activities we undertake so we can ensure a good return on any LUU investment.


Alongside annual campaigns and project activities the team support departments with one off pieces of research and analysis.


Email luu.research@leeds.ac.uk and Ela or Jody will be in touch to see how we can help.

How we're measured

Our performance is measured against the LUU departmental performance indicators of budget spend, staff learning score and internal satisfaction, with Communications also measured against active digital engagement (a student focused measure) and Marketing and Insight by project turnaround.


As a wider team we also have objectives set as follows for 2021/22 which inform our approaches to projects and work across the year:

Communications

  • Grow our video output across new and existing channels

  • Develop the approach for community engagement

  • Develop how the team supports other LUU team objectives including student groups

  • Use external support where required to improve capacity

  • Communicate LUU and student activity around equality, diversity and inclusion and ensure it reaches a diverse audience

Marketing & Insight

  • Make use of campaign evaluation to influence upcoming campaign decisions

  • Drive ongoing engagement with commercial outlets that encourages brand loyalty

  • Position LUU as an organisation that lives its core values with its members

  • Create and deliver collaborative team marketing plans across all LUU services

  • Educate LUU teams on the most effective Marketing tools and tactics for their goals

  • Make use of student and external creativity to expand our capacity and portfolio offer

In a nutshell

If you have a message you need communicating to our students you need to contact Communications

So if it’s press management support, photography, video work or content for our social media, emails or website, or if you just need to alert students to some important or urgent information, email Communications. (luu.communications@leeds.ac.uk)


If you need a project scoped or planned, with different elements such as design, communications, various engagement activities and/or research, then you need to talk to Marketing.

It’s unlikely that you’ll only need design these days, as if you need something designed you’ll usually need it for use as part of a campaign or project, but if you find you do need something designed or printed contact Marketing luu.marketing@leeds.ac.uk


If you need a piece of one off research or some regular insights, then you need to speak to the Insight team

Branding Downloads

This page originally include brand guidelines for staff and downloads. They are published below as before:

LUU Brand Guidelines

We’ve developed this staff brand guide to help us keep our brand strong and consistent. Not only does it detail why we rebranded in 2016, it also outlines how we should look and sound, setting out a framework that has some rules but still ensures we can have lots of fun. We have a logo, a bunch of ways to use it, some bright colours, some fun photography styles, a smart typeface and a friendly tone of voice. All these things combined make us look and sound like us.

Branded Google Templates

There’s a bunch of templates available to you to ensure that all our messages look consistent but if you need additional templates, images or communications to deliver your message to our members, then please contact one of our coordinators.

Below you can find Google templates in our main brand and all three of our strands; Student Life, Student Activities and Student Representation. Remember to copy these files into your own Drive when you use them.

Directional Signage Templates

Directional landscape templates can be found here. These are in our main brand, and can be downloaded as a Word document in order to add your own text.

Temporary Signage Templates

Grab our branded signage documents from the links below. These are in our main brand, and can be downloaded as a Word document in order to add your own text.